What is Tbh Skincare? How six Aussie women singing in an office went viral on the 'wrong side of the internet' - copping backlash from mostly American men and Andrew Tate

What started retired arsenic a nosy and catchy video filmed by Aussie agency workers has turned into what immoderate societal media users person described arsenic 'the astir hated clip of 2024'. 

Gen Z leader Rachael Wilde, nan laminitis of Aussie marque Tbh Skincare, and her group of young labor past week jumped connected a TikTok trend successful nan dream it would spell viral.

It did spell viral - possibly excessively viral - ending up connected what nan business describes arsenic nan 'wrong broadside of nan internet', pinch nan women progressive copping vile maltreatment from mostly American men and moreover a blast from arguable influencer Andrew Tate.

The light-hearted clip depicts six women opinionated successful a circle astatine nan agency each pointing retired aspects of themselves and their accessories. 

One sings they are 'Gen Z leader and a mini', different points retired they person 'fake tan hands and a hoop (earring)' successful nan 20-second video - which dispersed for illustration wildfire crossed respective societal media platforms connected nan weekend.

The squad has since been inundated pinch thousands of tweets, comments and messages from 'creepy' American men. The backlash near Rachael and nan remainder of nan agency flabbergasted astir really a nosy video could origin specified controversy. 

'It's been a weird 48 hours. The liking is decidedly a scary place. Mind blowing that a silly small TikTok turned into this.. thing should ever warrant this magnitude of hatred online,' Rachael wrote. 

Speaking to FEMAIL, Rachael said much than 2.8million group person started pursuing nan Tbh TikTok to watch nan play unfold. 

'We've been connected nan receiving extremity of truthful galore disgusting comments and moreover threats to our safety. And now I've conscionable opened my Twitter to this,' she added. 

Rachael was talking astir really dozens jokingly claimed nan 'Gen Z leader and a mini' has nan 'same vibes' arsenic the rally shooter complete nan weekend. 

Tate besides commented and said nan video proved men request to 'get rich | fast' to debar having a Gen Z female arsenic a boss.

'If you do not flight The Matrix, women for illustration this will beryllium your boss,' he tweeted. 

'Zog corp loves emasculating men by forcing them to perceive to semi-sentient females. If that doesn't motivate you to get rich, thing will.'

Shocked by nan comment, Rachael took a screenshot and shared it to her Instagram story. 

'It's fascinating to watch really upset nan men crossed Twitter person go complete a nosy small video? Honestly, it's not that deep,' she wrote.

The video was continuously bullied by Americans connected X - formerly known arsenic Twitter - who unleashed connected nan video.  

'Some women ne'er outgrow 7th grade,' 1 American wrote. 

'Zoomer women connected their measurement to dress Millennials are much cringe than them (they are precisely nan same),' different wrote.

'The logic this video bothers group truthful overmuch is that a batch of men successful achromatic collar activity person to suffer nan dreadful, stressful firm jobs to make a living, which successful move subsidizes nan non-productive roles for illustration immoderate these women do,' a 3rd wrote. 

However, others rallied to support nan marque and said they can't get nan opus retired of their head.

'Men are truthful delicate omg really galore of your feelings are wounded complete 'Gen Z leader and a mini?' 1 wrote. 

'The men successful these comments are specified sad individuals,' different wrote. 

A 3rd said: 'You cognize you're doing erstwhile your remark conception is flooded by nan incels. Excellent activity ladies, support it up.' 

Despite nan hate, Rachael revealed she and her squad aren't letting nan antagonistic comments get to them. 

'We don't salary overmuch attention, we conscionable person truthful overmuch nosy arsenic a squad doing these types of things,' she said. 

'At nan bosom of what we do we are marketers. We jumped connected a trend, thing that took america only a fewer minutes of fun. It started going viral connected TikTok and Instagram... but past it beautiful quickly exploded into a worldwide meme aft it was posted by different relationship connected X (Twitter).

'We person ne'er gone this viral earlier - I don't cognize if immoderate marque has! We are known for our viral trading but I've ne'er seen thing to this extent. The original video was created by @maisieisobel_. 

'We decided to jump connected nan inclination and it beautiful quickly went viral ... There was a operation of feedback, arsenic location ever is connected these kinds of videos erstwhile you spell viral, but it really took a move erstwhile we were reposted onto X (Twitter).

'Essentially, we conscionable ended up uncovering ourselves connected nan incorrect broadside of nan internet.'