What Is a Trad Wife? Inside the Influencer Movement of Ballerina Farm, Nara Smith and Other Creators

TikTok and Instagram person seen galore trends travel and spell among contented creators. The latest type of contented causing a operation comes from a niche type of influencer known arsenic a “trad wife.” But what precisely does that word mean, and who are nan “trad wives” of societal media?

What Is a Trad Wife?

The word “trad wife” is shorthand for “traditional wife.” In a wide sense, this is personification who chooses to believe accepted gender roles successful a relationship, usually arsenic a homemaker. Many trad woman creators connected TikTok and Instagram person gained a pursuing by showcasing their homemade meals and different ways they support house. Some moreover dress successful 1950s-inspired wardrobes.

People person had varying definitions for nan “trad wife” word done nan years. For example, successful 2021, Researcher Mariel Cooksey defined it arsenic “a activity that’s portion artistic and portion ideology, encouraging women to clasp supposedly feminine characteristics for illustration chastity and submissiveness, and waste and acquisition feminist empowerment for a patriarchal imagination of gender norms,” according to nan Political Research Associates.

Meanwhile, successful 2022, trad woman influencer Estee Williams described a trad woman arsenic a “woman who prefers to return a accepted aliases ultra-traditional domiciled successful marriage, including beliefs that a woman’s spot is successful nan home.”

Who Are nan Trad Wife Influencers?

The “tradwife” hashtag has astir 30,000 videos connected TikTok and much than 81,000 posts connected Instagram. Among nan biggest contented creators successful nan niche is Estee, who has 120,000 followers connected Instagram and astir 200,000 followers connected TikTok. She joined her husband, Conner Williams, successful January 2023.

There’s besides Nara Smith, who does not place herself arsenic a trad wife, but her contented and artistic mostly lucifer nan consciousness of different trad woman videos. She joined Lucky Blue Smith successful 2020, and they stock 3 children.

Many fans of nan genre besides travel Hannah Neeleman, a.k.a. Ballerina Farm, who caused contention successful July 2024 erstwhile she told The Sunday Times that she doesn’t subordinate herself pinch nan term.

“We are accepted successful nan consciousness that it’s a man and a woman,” she said of nan move pinch hubby Daniel. “We person children, but I do consciousness for illustration we’re paving a batch of paths that haven’t been paved before. So for maine to person nan explanation of a accepted woman. I don’t cognize if I place pinch that.”

Hannah and Daniel stock 8 kids, and she has said connected TikTok that they don’t person a limit connected nan number of children they scheme to have.

Other trad woman influencers see Cynthia Loewen, Rachel Joy, Sarah Wild Mothering and Kelly Havens.

What Kind of Content Do Trad Wives Post?

The contented that trad wives station varies betwixt each account. Nara, for example, has go known for dressing up successful ‘50s-style garb and making thing fans tin deliberation of from scratch, including bubblegum, cereal and more.

Meanwhile, Ballerina Farm posts astir life connected her family’s workplace of nan aforesaid name, wherever she milks cows, cooks, wrangles her 8 kids and more.

Estee besides dresses successful vintage clothing arsenic she offers proposal to her followers connected nan trad woman manner successful summation to sharing videos of herself cooking meals, baking desserts and tending to her home.