The Luxury Slump Continues as Burberry's Woes Persist

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Key Takeaways

  • Burberry, nan British shaper of trench coats, said Monday it has replaced its main executive arsenic it struggles pinch "a backdrop of slowing luxury demand."
  • Luxury brands person been suffering from a pullback connected user spending connected high-end items arsenic good arsenic China's economical slowdown, while trying to header pinch precocious rents.
  • Burberry appointed a erstwhile Coach CEO arsenic its caller head.


The downturn successful nan luxury assemblage shows fewer signs of letting up.

"We are operating against a backdrop of slowing luxury request pinch each cardinal regions impacted by macroeconomic uncertainty and contributing to nan assemblage slowdown," said Burberry (BURBY), nan British shaper of trench coats, connected Monday.

Burberry joins its rivals successful struggling to turn arsenic consumers support a tighter clasp connected their wallets. LVMH (OTC: LVMUY), nan shaper of Louis Vuitton handbags and other luxury goods, successful April posted a first-quarter diminution successful sales. Gucci proprietor Kering (PPRUY), meanwhile, said first-half operating profit would beryllium sharply little arsenic request successful China stays sluggish.

Burberry connected Monday replaced its chief executive officer arsenic it continues to struggle to triumph complete consumers that person pulled backmost connected spending connected discretionary items amid precocious liking rates and arsenic nan pandemic-era shopping roar came to an end.

China Slowdown Weighs connected Luxury Brands

The economical downturn successful China, nether unit from a prolonged spot slump and tepid user demand, has been different resistance connected world luxury spending. Chinese luxury depletion accounted for almost a 5th of nan world’s total, but person travel down from 2021’s grounds levels, consultancy Bain and Company said.

Luxury brands are besides grappling pinch precocious fixed costs, including costly rents for their flagship stores.

Burberry connected Monday said that it had replaced CEO Jonathan Akeroyd, who had been successful nan domiciled for 2 years, pinch Joshua Schulman, a erstwhile CEO astatine Tapestry-owned (TPR) Coach, replacing him. The institution said it expects to study an operating nonaccomplishment for nan first half of this twelvemonth and full-year operating profit would lag existent consensus. It suspended dividend payments.

Investors are watching net reports broadly for signs of health of nan consumer crossed income levels.

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investopedia