Popular designer's 'I heart Ozempic' shirt sparks fierce backlash after Berlin Fashion Week debut

A celebrated clothing institution has sparked fierce backlash aft debuting an 'I bosom Ozempic' garment astatine Berlin Fashion Week.

Namilia, a 'provocative gender-neutral clubwear' marque beloved by celebrities for illustration Rihanna, Cardi B, Megan Fox, and Paris Hilton, is facing terrible disapproval online aft it showcased immoderate of its caller items during a runway show successful Germany past week.

Among its latest designs was a achromatic vessel apical that had nan words 'I bosom Ozempic' sprawled crossed nan beforehand - and galore societal media users were unhappy pinch nan message.

After Namilia shared a threat of a exemplary wearing nan clothing point connected Instagram, it was quickly flooded pinch angry comments from group who branded nan marque arsenic 'cringe' and 'distasteful' for promoting nan Type-2 diabetes drug-turned-popular weight loss aid.

'Poor sensation pinch nan shirt, SMH (shaking my head),' 1 outraged personification wrote.

Another scathed, 'I judge there's thing to joke astir erstwhile talking astir nan maltreatment of Ozempic for nan liking of being highly skinny.'

'Ozempic T-shirt is simply a GIANT no. People are dying from Ozempic shortage. Do better,' personification other added.

'Ew, wherever person your morals gone?' a different personification asked. 

'So disappointed to spot y'all endorse 2000s fatphobia and skinny culture,' a 5th remark read.

A sixth said, 'I've ne'er blocked aliases unfollowed personification truthful fast.'

DailyMail.com has reached retired to Namilia for comment. 

While describing its latest collection, Namilia explained connected societal media that it collaborated pinch Ed Hardy to 'reimagine its iconic position successful personage culture' and 'transform archive and vintage garments into couture gowns and elevating streetwear pieces pinch handcrafted embroidery and couture tailoring.'

'Together we research nan lifecycle of fame and nan popular taste scenery of nan '00s and early 2010s, a decade defined by paparazzi shots and ruthless tabloid rumors and its taste effect connected america today,' it wrote.

'Everyone wants to beryllium famous, and anyone tin reproduce their likeness via societal media, inviting nan aforesaid adoring believe and cutthroat disapproval that were erstwhile reserved only for nan tabloids. 

'Being famous, pinch each its glamour and destruction, tin consciousness truthful attainable nowadays.

'We are obsessed pinch this rhythm of rising and falling that turns stars into victims, particularly for women. 

'We believe nan diva and shun nan w**** arsenic nan limelight inevitably wears down her decadence into decay.

'While popular civilization supposedly shames those who autumn retired of nationalist grace, their spectacle besides inspires nan adjacent generation. 

'Namilia asks why popular civilization pushes america to our breaking points for recognition, attraction and immoderate benignant of belonging? 

'Why does nine desperately categorize america into stereotypes only to beryllium disappointed erstwhile we neglect to afloat unrecorded up to these intolerable standards?'

Namilia was created successful 2015 by designers Nan Li and Emilia Pfohl, and is 'built upon an artistic of unapologetic, bold governmental statements and sex-positivity,' according to its website.

Other shirts successful nan caller postulation opportunity things like, 'Fame kills,' 'Too beautiful for rehab,' and, 'Fashion faux pas.' 

Ozempic, a glucosuria medicine taken via injection erstwhile a week, has changeable up successful fame successful caller years aft it was revealed that it tin besides thief group slim down.

Hundreds of thousands of group person rushed to get their hands connected it, and moreover a slew of stars person confessed to utilizing nan supplier to suffer weight, including Chelsea Handler and Elon Musk.

But nan institution down it, Novo Nordisk, precocious confessed that it was struggling to support up pinch nan precocious demand.

Namilia co-founder Nan defended nan garment to The New York Post amid nan backlash, explaining, 'The Ozempic craze for america has been played retired successful a double modular successful popular culture.

'On 1 side, celebrities and their followers are consenting to do thing they tin to fresh nan still prevalent ace slim assemblage perfect successful popular culture.

'But connected nan different side, cipher is consenting to admit to abusing medicine to meet nan often unrealistic expectations of existent beauty standards.'