Olympics 'Muffin Man' leaves people baffled with string of bizarre videos - but Hoda Kotb is a massive fan

While apical athletes from crossed nan globe fiercely conflict it retired astatine nan 2024 Paris Olympics, an unexpected point has go nan prima of nan show - a cocoa muffin.

It each started erstwhile Norwegian swimmer Henrik Christiansen posted a video connected TikTok reviewing each nan nutrient that he consumed while staying astatine nan Olympic Village.

One of those items was a delicious-looking cocoa muffin, and instantly aft taking his first wound of nan gooey treat, Henrik fell successful love.

In nan days that followed, nan sports star, 27, shared a slew of hilarious clips that showed him sneaking immoderate backmost to his room, storing hoards of them successful his drawers, and moreover bringing muffins pinch him arsenic he participated successful various activities.

Immediately, millions of group became invested successful Henrik's muffin obsession, transforming some nan swimmer - who has now been dubbed arsenic nan Olympics Muffin Man - and nan dessert into monolithic societal media sensations arsenic good arsenic catching nan attraction of Today hosts Hoda Kotb and Savannah Guthrie.

Soon, different athletes staying astatine nan Olympic Village rushed to effort nan saccharine snack and shared their ain reviews to nan video streaming platform.

And for those who couldn't sensation nan muffin, they attempted to find 'dupes' of it online aliases recreate it astatine home, truthful they excessively could acquisition nan sweet, cocoa goodness.

Henrik first posted astir nan muffin past Thursday, while reviewing everything he had consumed truthful acold astatine nan Olympic Village.

After taking a immense wound retired of nan muffin, his eyes instantly widened pinch joyousness arsenic he held up an 'okay' manus awesome to show his approval.

'11/10,' he wrote connected nan screen. 'Insane.' 

Then, 1 time later, Henrik uploaded a clip that showed a muffin sitting connected his table successful his room arsenic nan romanticist tune What You Won't Do For Love by Bobby Caldwell played successful nan background.

'The azygous top point astir nan Olympic Village truthful far,' he captioned it.

He besides shared a video of himself starring astatine a half-eaten muffin pinch cocoa each complete his face.

Days later, nan Henrik and muffin chronicles continued erstwhile he posted a video that showed his friend sitting astatine a array arsenic nan words, 'I consciousness for illustration you're conscionable present for nan cocoa muffin,' flashed crossed nan screen.

It past trim to Henrik, who was of people successful nan mediate of eating another. 

In a different video, Henrik mouthed on to a sound byte from nan movie Shrek that said, 'Do you cognize nan Muffin Man?'

'I hereby state myself arsenic nan Olympic Muffin Man,' he captioned it.

Other TikToks showed him stepping down nan thoroughfare pinch 4 muffins successful his manus and opening a drawer successful his room that was filled pinch them.

A different 1 featured him opinionated connected his structure watching nan sunset, pinch a muffin successful tow.

'Yet different beautiful time successful nan Olympic Village,' he gushed. 

His videos sewage millions of views, and they sparked a worldwide intrigue into nan Olympic Village muffins.

He inspired different Olympians to effort nan dessert and archive it online, including swimmers Enkhkhuslen Batbayar, Freya Anderson, and Jasmine Schofield. 

Today show hosts Hoda and Savannah, arsenic good arsenic Al Roker and Craig Melvin moreover tasted nan dainty connected aerial connected Wednesday morning, and they gave their seal of approval.

'Wow, he's right,' Hoda gushed aft consuming one.