What if nan Aussie bloke down Enhanced Games is right? What if he really is astir to destruct nan Olympics? And footwear on a trillion dollar manufacture successful nan process?
Aron D'Souza knows it sounds outlandish. But nan Melbourne-born London based president of Enhanced Games intends business.
'We person had thousands and thousands of athletes registry liking pinch us, we person negotiations pinch many,' D'Souza told AAP.
'It's rather simple: we're going to instantly commencement signing general engagements aft nan Paris Olympics.'
More Australians could subordinate swimmer James Magnussen successful signing for nan multi-sports title for drug-takers.
They're not conscionable performance-enhanced athletes.
They're nan shopfront of a new-age manufacture pinch an age-old premise: nan fountain of youth. Could beryllium worthy trillions.
Australian Aron D'Souza is down nan Enhanced Games which he wants to motorboat pursuing nan Paris Olympics
At nan Enhanced Games, athletes are free to usage capacity enhancing drugs
Athletes are promised world-best aesculapian supervision: if they person a problem, truthful does a imaginable trillion dollar industry.
'We person had thousands and thousands of athletes registry liking pinch us, we person negotiations pinch many,' D'Souza told AAP.
'It's rather simple: we're going to instantly commencement signing general engagements aft nan Paris Olympics.'
More Australians could subordinate swimmer James Magnussen successful signing for nan multi-sports title for drug-takers.
They're not conscionable performance-enhanced athletes.
They're nan shopfront of a new-age manufacture pinch an age-old premise: nan fountain of youth. Could beryllium worthy trillions.
In D'Souza's vision, Enhanced Games is nan conveyance to build 'super humanity - humans 2.0'; to extremity a stigma preventing wider usage of medically-supervised enhancements successful society.
Aussie and world Olympians will beryllium targeted successful France to compete successful nan Enhanced Games
Some investors liken Enhanced Games, and by hold nan enhancement industry, to investing successful AI successful 2010.
He reckons they're trading it short.
'It whitethorn sound a spot subject fiction,' D'Souza said.
'It whitethorn aliases whitethorn not return a agelong clip to create but if we get it right, it's laying a declare to what I judge will beryllium nan largest manufacture of each time.'
D'Souza tells imaginable investors of nan weight nonaccomplishment supplier ozempic, an enhancement supplier which added $US1 trillion ($A1.5 trillion) to nan marketplace capitalisation of Novo Nordisk and Eli Lilly.
'In contrast, each nan AI start-ups including Open AI are only worthy $US200 cardinal ($A300 billion),' he said.
'So 1 enhancement supplier is worthy 5 times each of AI.
'This doesn't click successful their encephalon until I make that analogy, that quality enhancements arsenic an manufacture is truthful large.
'And what is nan top projection for quality enhancements? Enhanced Games.'
Aussie swimming champion James Magnussen has already announced he will compete successful nan inaugural Enhanced Games
Enhanced Games unit will beryllium successful Paris canvassing athletes arsenic D'Souza forecasts an extremity to a broken, and broke, Olympic model.
Olympic hosts look escalating financial costs, and fights; there's threadbare assurance successful nan world's anti-doping agency; and athletes seldom get monetary reward for effort.
The Olympic motto - faster, higher, stronger - will soon beryllium irrelevant, he said.
'The reality is, nan fastest group successful nan world won't beryllium astatine nan Olympic Games, they will beryllium astatine nan Enhanced Games,' D'Souza said.
'Athletes and broadcasters excessively recognise that ... who's going to want to compete astatine nan aged slow Olympics?'
D'Souza said nan aesculapian and technological use is missed by critics labelling Enhanced Games, slated for precocious adjacent year, a sporting freak show.
Specific aesculapian regimes and jock compensation will beryllium elaborate astatine an Apple-type motorboat apt later this year.
Magnussen has kept himself successful highest information and wants to spot really accelerated he tin go
Magnussen will past statesman a year-long doping programme successful a bid to break nan world 50m freestyle grounds and cod a $US1 cardinal ($A1.5 million) reward.
D'Souza expects a compelling talent roster though Magnussen is yet nan only jock successful nan world to publically commit.
The 33-year-old has remained fresh since retiring successful 2019, is simply a erstwhile alpha antheral of nan Australian aquatics team, media savvy, and a four-time Olympic medallist.
He fits nan measure perfectly, D'Souza said.
'We get a batch of inbound interest,' he said.
'There are immoderate peculiar individuals pinch nan correct substance of capability, charisma, tv presence.
'We deliberation of our attack much for illustration Formula One than for illustration nan Olympics.
'The Olympics are really you tally aliases aquatics a peculiar qualifying time, you get in.
'Versus Formula One, you person to beryllium a bully driver but you besides person to beryllium a bully spokesperson arsenic you correspond nan marque of Ferrari aliases McLaren.
'It's a spot of action but it's besides a spot of casting.
'Particularly those that we item arsenic our flagship athletes, that tin correspond nan societal activity and nan technological activity that we're building and do that very well.'
D'Souza went nationalist pinch Enhanced Games 13 months agone pinch athletics, swimming, weightlifting, gymnastics and combat sports connected nan program.
He envisioned accommodation akin to US colleges, events unrecorded streamed.
But Enhanced Games' mastermind has been blown distant by nan response.
Cutting-edge investors person carved early slices.
German-American billionaire entrepreneur, task capitalist and governmental activistic is backing nan Enhanced Games
Multi-billionaires, libertarian Peter Thiel, who has signed up to beryllium cryogenically preserved erstwhile he dies, and task capitalist and biotech pioneer Christian Angermayer, himself utilizing an enhancement program, are among backers.
A Ridley Scott accumulation institution will movie nan travel of nan Magnussen and different flagship athletes arsenic world networks haggle for screening rights.
Nations are offering to host: they want not only nan sporting event, but to beryllium known arsenic nan location of nan enhancements industry.
'The Silicon Valley is nan superior of net package and artificial intelligence; Taiwan is nan superior of semiconductors; LA is nan superior of film,' D'Souza said.
'And nan state that hosts Enhanced Games will go nan superior of longevity and quality enhancements, which I would reason will beryllium 1 of nan largest industries of each time.
'From an business argumentation level, countries now spot nan awesome imaginable of nan Enhanced Games arsenic a marque projection connected a world scale.'
But not Australia.
'Australia is unspeakable astatine building caller exertion industries,' he said.
Movie shaper Ridley Scott, pictured near connected nan group of Napoleon, will archive nan inaugural Enhanced Games
'The truth nan Australian authorities is truthful tight pinch WADA and nan AOC and nan IOC will mean that they won't moreover beryllium capable to see nan opportunities pinch this multi-trillion dollar manufacture and we'll suffer retired connected it.'
Yet galore Australians were among those inundating D'Souza's agency pinch interest.
'I get astir 1000 group a week approaching america and that's not conscionable athletes, that's besides occupation seekers and partners and sponsors ... a acold email saying I want to beryllium progressive successful Enhanced Games,' he said.
'A bully 3rd of those are from Australia.
'The logic why I'm truthful assured of our occurrence is really not successful nan jock recruitment aliases nan sponsorship aliases nan funding, it's really successful nan talent broadside of things.
'Our expertise to enlistee ace talented group because of our ngo to build ace humanity, humans 2.0 - nan world sees this.
'And smart group are saying 'wow, this is going to beryllium a awesome institution pinch an important ngo that will alteration nan world'.'