Lululemon abruptly pulls new line of $98 leggings after customers complain over 'whale tail' style

Lululemon pulled its newly-released $98 leggings statement complete customers complaining astir nan unflattering style.

The high-end athleisure institution pulled its Breezethrough leggings disconnected nan shelves aft consumers noted that nan V-shaped backmost seam, which rises up from nan spot of nan pants each nan measurement up to nan little back, did not do immoderate justness for their behinds.

The merchandise misstep is nan latest situation for Lululemon, which has seen its banal plummet by 50% this year, falling by 16% conscionable this past month.

Social media users mocked nan leggings' appearance, pinch galore comparing nan backmost seam to a 'whale tail' aliases a 'giant arrow pointing to nan butt crack.' 

Despite trading nan merchandise arsenic innovative and lightweight pinch speedy drying material, Lululemon appears to person misjudged user preferences.

'I was hoping nan V style successful nan backmost would beryllium flattering but it was excessively fierce for me. All I could spot was a whale tail/giant arrow pointing to my butt crack,' 1 personification connected said successful a Reddit post.

'What's really weird really pinch these ones is nan backmost seam,' a reviewer connected TikTok said successful a video. 

'Do you spot that? I'm not judge what's going connected complete there, but that's not very cute.'

The customer said she is returning nan leggings.

'I besides americium not a immense instrumentality of nan butt seam. I conscionable deliberation it's a small spot extra. Don't emotion it,' different reviewer said successful a TikTok video.

According to JP Morgan expert Matthew Boss, nan leggings received mediocre reviews (receiving 3.1 stars retired of 5 connected 112 reviews), with nan backmost seam being nan superior complaint, giving customers what they referred to arsenic a 'long butt.'

Overwhelmed by antagonistic feedback, Lululemon decided to temporarily halt income and redesign nan product.

The institution acknowledged nan issue, stating it would incorporated customer feedback into early designs.

'We person made nan determination to region connected income for now to make immoderate adjustments basal to present nan champion imaginable merchandise experience,' a Lululemon spokesperson told CNN. 

The determination comes arsenic Lululemon faces accrued title from different athleisure brands and grapples pinch proviso concatenation challenges.

The institution antecedently admitted to missing retired connected income owed to constricted colour options for its celebrated leggings.