Fans savage Travis and Jason Kelce's new cereal as Chiefs star feeds his brother like a baby in behind-the-scenes clip: 'Crime against nature'

Jason and Travis Kelce are dividing fans complete their caller cereal. 

The brothers, who embarked connected different business task erstwhile they teamed up pinch General Mills, person created a caller cereal aisle staple. 

The Kelce Mix combines instrumentality favorites Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs into 1 blend. 

However, fans were divided complete whether they liked nan look of nan inventive caller product.

'This is simply a crime against nature,' 1 instrumentality wrote connected X aft nan meal cereal launched. 

'I'm sorry but that blend looks gross!' a 2nd chimed in. 

'My apical 3 cereals but idk really one consciousness astir them mixed,' a 3rd added. 

Another instrumentality wrote, 'I consciousness for illustration Travis really tin speak thing into exsistance [sic]! Has this travel astir from conscionable chatting astir their favourite cereal connected New Heights? Man he must convey his fortunate stars that he started that podcast pinch Jason - it’s beautiful overmuch changed his life!'

The Chiefs prima and nan retired Eagles fable person been smashing records distant from nan shot section pinch their New Heights podcast, and previously gave fans a behind-the-scenes look astatine nan cereal campaign. 

'We were some successful LA and we were moving connected thing typical pinch General Mills,' Jason said connected an section past month.

'We didn't scheme to merchandise this but immoderate pictures sewage leaked. We can't show you precisely what's happening but I conjecture present are nan pictures that sewage leaked,' he added, arsenic a bid of images flashed connected nan screen. 

The brace some rocked achromatic tees, which publication 'cereal training camp,' on pinch achromatic shorts and achromatic striped socks. 

The early Philadelphia Hall of Famer was besides photographed successful a foam pit being tackled by 2 young children, earlier nan brace posed pinch nan Lucky Charms mascot. 

'Yeah we sewage a bunch of cereal connected our hands truthful expect immoderate really nosy stuff,' Travis said. 

'This is for illustration afloat circle for us. We were watching General Mills cereal commercials increasing up truthful this is beautiful cool.'

Jason added, 'I haven't eaten that overmuch cereal successful specified a agelong time,' earlier nan Kansas City Chiefs prima chimed in, 'and I loved each f***ing bite. Dude that s*** is for illustration crack. I get why I utilized to spell done an full box.' 

'It was unbelievable. I can't hold to spot what this looks like,' he continued. 

The pair, who are making nan astir of nan NFL off-season, besides filmed a commercialized successful which Travis hilariously spoon-fed cereal to his large brother.