Deckers Stock Jumps on Earnings Beat as Hoka, Uggs Boost Sales

Deckers Brands (DECK) shares surged Friday, a time aft nan footwear institution released net that showed income for its celebrated brands Hoka and Uggs jumped 30% and 14%, respectively, compared to nan aforesaid clip past year.

Deckers reported $825.3 cardinal successful income for nan first 4th of fiscal 2025, up conscionable complete 22% from $675.8 cardinal a twelvemonth ago, and supra analysts' expectations, according to estimates compiled by Visible Alpha.

The institution earned $115.63 cardinal successful nett income, much than double nan $55.25 cardinal it reported successful nan first 4th past twelvemonth and topping projections. Earnings per stock astatine $4.52 roseate from $2.41 past year, and came successful a dollar supra nan $3.51 analysts had expected.

Popularity of Hoka, Uggs Boost Sales

Sales of Hoka moving shoes and Uggs made up conscionable complete 93% of nan company's quarterly income astatine $768.2 million, while income of Deckers' different brands for illustration Teva and Sanuk declined compared to past year.

Much for illustration it reported successful May, Deckers had a beardown 4th of income crossed channels, arsenic each 4 categories of income including nonstop to user (DTC), wholesale, U.S., and world income each accrued by astatine slightest 20% successful nan quarter.

Upcoming CEO Change, Possible Stock Split

The institution and its banal are group to acquisition immoderate changes later this year, arsenic a caller CEO steps successful adjacent week and shareholders will ballot connected a projected banal divided successful September.

In February, Deckers announced that CEO Dave Powers would discontinue connected Aug. 1, pinch existent Chief Commercial Officer Stefano Caroti group to return complete nan apical executive position going forward.

Earlier this month, nan company's committee announced nan support of a 6-for-1 banal split, and said a connection to o.k. nan divided will beryllium voted connected by shareholders astatine nan company's yearly shareholder gathering successful September. If approved by shareholders, nan institution said nan divided would return spot aft markets adjacent Sept. 16, pinch nan banal opening astatine its split-adjusted value nan adjacent day.

Deckers shares were up complete 12% astatine $944.47 successful pre-market trading Friday pursuing nan company's net merchandise aft nan doorbell Thursday.