Comcast's NBCUniversal Brings in Record Olympic Ad Revenue

Advertisers are tuning successful to nan Paris Olympics.

Comcast-owned (CMCSA) NBCUniversal said Wednesday that it landed nan highest-ever advertizing gross for nan Paris Olympic and Paralympic games this year.

Its property merchandise didn't supply a circumstantial number, though a grounds would mean topping nan reported $1.25 cardinal generated by nan Tokyo games successful 2020. The institution said Wednesday that astir $500 cardinal came from first-time sponsors. The competitions person attracted much individual advertisers than nan 2020 and 2016 games combined, nan institution said.

NBCUniversal, 1 of several large companies expected to use from this year's Olympics, has provided sum crossed its various properties, including nan Peacock streaming service.

More than 41 cardinal watched Sunday's competitions crossed each platforms, nan institution said.

Shares of Comcast were precocious up much than 1% successful Wednesday trading arsenic broader markets rose.