Baskin-Robbins wows food fans with the launch of a VERY unique new product in celebration of National Ice Cream Day

I scream, you scream, we each shriek for... jewelry? At slightest that's what nan squad astatine Baskin-Robbins is hoping aft nan celebrated crystal pick concatenation made a impermanent move distant from its signature merchandise successful bid to motorboat itself into nan world of designer fashion. 

In grant of National Ice Cream Day connected July 21, nan saccharine dainty marque has teamed up pinch celebrated personage jeweler Susan Alexandra to motorboat a constricted version necklace featuring charms inspired by their astir celebrated products. 

The accessory - which retails for $131, astir 37 times nan mean value of a azygous scoop of Baskin-Robbins crystal pick - was unveiled online coming up of nan dessert-inspired holiday. 

It features 3 charms - 1 successful nan style of a Baskin-Robbins fabric candy crystal pick scoop successful a waffle cone, different that is modeled aft nan chain's signature pinkish spoon, and a 3rd that pays homage to nan Cappuccino Blast beverage. 

While stiff treats connection a invited alleviation successful nan summertime weather, Baskin-Robbins explained that it wanted its latest merchandise unveiling to connection a much imperishable hole for immoderate saccharine toothed crystal pick fanatics. 

'This collaboration celebrates nan joyousness of crystal pick and nan artistry of charm jewelry, offering consumers a delectable accessory to cherish,' a connection from nan marque explained. 

'Charm jewelry has been experiencing a resurgence successful popularity, pinch fashionistas drawn to its nostalgic entreaty and customizable nature. Each charm tells a story, serving arsenic a wearable memento of cherished memories and individual passions. 

'Baskin-Robbins teamed up pinch Susan Alexandra to create a one-of-kind charm necklace that gives crystal pick aficionados an opportunity to show their emotion of saccharine treats.'

The necklace, which comes complete pinch a Baskin-Robbins gift card, features 3 hand-enameled bronze charms perfectly placed connected a bronze chain, pinch jewelry fans advised to dainty nan delicate portion pinch care. 

Sharing nan news of nan motorboat connected her Instagram account, Susan - who counts Gigi Hadid, Coco Gauff, and Pete Davidson among her personage clientele - shared images of herself modeling nan necklace while celebrating nan collaboration and its 'nostalgic' charms. 

'Ice pick has ever held a typical spot successful my heart, and I americium thrilled to partner pinch Baskin-Robbins to create this saccharine collection,' she said successful a statement. 

'Charm jewelry allows america to transportation our passions pinch america wherever we go, and I dream these playful charms bring joyousness to everyone who wears them.'

In consequence to nan news of nan launch, Instagram users shared their delight complete nan collaboration, pinch Sports Illustrated Swimsuit exemplary Hunter Grady commenting: 'Soooo cute!' 

'Ahhh this looks truthful so amazing,' different wrote, while a 3rd added: 'Do I request one? No. Do I want one? Absolutely.'

Some Instagram users confessed that while nan latest Baskin-Robbins merchandise mightiness not beryllium edible, nan news of its motorboat near them desperately craving a saccharine treat. 

'Suddenly I request a cone stat,' 1 joked. 

'Will now willingly disregard my lactose intolerance,' quipped another.