KEY TAKEAWAYS
- Global smartphone shipments by Apple and South Korea's Samsung roseate successful nan 2nd 4th from a twelvemonth earlier but their marketplace shares fell, according to information from investigation patient International Data Corp.
- Chinese rivals for illustration Xiaomi and Vivo saw their stock of nan world marketplace rise.
- Apple benefited from an improved capacity successful China while Samsung's "strong AI strategy" was a boost for nan South Korean company, IDC said.
Global smartphone shipments by Apple (AAPL) and South Korea's Samsung roseate successful nan 2nd 4th from a twelvemonth earlier, but their world marketplace shares fell arsenic Chinese rivals chalked up bigger gains, according to information from investigation patient International Data Corp.
Apple and Samsung were boosted by their attraction connected premium smartphones, IDC said. The iPhone shaper besides benefited from improved capacity successful China, while Samsung, which continued its tally as nan world’s apical smartphone provider, gained from its "strong AI strategy," it added.
"As Apple and Samsung some proceed to push nan apical of nan marketplace and use nan astir from nan ongoing premiumization trend, galore starring Chinese OEMs are expanding shipments successful nan debased extremity successful an effort to seizure measurement stock amidst anemic demand," Nabila Popal, investigation head pinch IDC's Worldwide Tracker team, said.
Apple's Global Market Share Falls To 15.8%
Quarterly shipments of iPhones climbed to 45.2 cardinal units from 44.5 cardinal a twelvemonth agone but Apple’s marketplace stock fell to 15.8% from 16.6%.
Samsung’s marketplace stock fell to 18.9% from 20.0%, though it remained nan apical seller of smartphones globally astatine 53.9 cardinal units, up from 53.5 million.
In contrast, Chinese smartphone shaper Xiaomi chalked up a 27% year-over-year jump successful world shipments and saw its stock of nan world marketplace stock emergence to 14.8% from 12.4%. Vivo, different Chinese company, saw its marketplace stock climb to 9.1% from 7.9% arsenic world shipments jumped astir 22% to 25.9 million.
Apple shares were up astir 2% successful premarket trading.