Amazon Says Prime Day 2024 Set Records

American shoppers spent large online during Amazon.com's (AMZN) two-day Prime Day income event, according to caller estimates.

Amazon, which doesn't item gross numbers for its Prime Day income event, said Thursday that this year's arena was nan champion successful nan event's 10-year history successful position of income and items sold. Adobe Analytics said that American shoppers spent astir $14.2 cardinal astatine online retailers complete Tuesday and Wednesday combined.

A grounds number of customers signed up for Prime successful nan 3 weeks starring up to nan event, Amazon said. Adobe had earlier this week predicted $14 cardinal successful full online unit spending, up much than 10% from past year's event.

Back-to-School, Electronics Categories See Gains

This year's arena was later successful nan period than last year's, which whitethorn person boosted income of back-to-school products for illustration backpacks, schoolhouse supplies, and younker apparel, according to Adobe. Larger purchases for illustration electronics and furnishings were besides much celebrated this year, Adobe said.

Sales were divided evenly crossed nan 2 days, Adobe said. Several Amazon unit competitors, including Target (TGT), Walmart (WMT), and Macy's (M) ran their ain income events successful nan days astir Prime Day.

Amazon's shares were precocious down much than 2% amid a broader pullback from nan large tech stocks that person driven markets this year.